![]() To demonstrate this, just answer these two questions: Being the first makes it possible to easily get into people’s minds. Why? Simply because our prospects and customers have more to do than to remember the name of our company and our products. For the law of leadership states that you need to be the first. The main goal of a company is to create a category in which it will be first. Many people believe that the main purpose of a company’s marketing department is to convince its prospects of the superiority of their products or services. Chronicle and summary of “The 22 Immutable Laws of Marketing”: Law 1: The law of Leadership – It’s better to be first than it is to be better Summary of “The 22 Immutable Laws of Marketing”: In marketing, as elsewhere, there are fundamental laws that make the success or failure of companies, even the largest ones the authors, who are marketing experts and one of whom is the inventor of the positioning concept, unveil these laws one by one while giving us many concrete examples of their application…or their violation.īy Al Ries and Jack Trout, 1993, 176 pages. Welcome back to Books That Can Change Your Life ! Since it is not your first visit here, you must want to receive The 3 Vital Principles To Succeed in Life, backed by science :
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |